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The Greatest Movie Ever Sold

Documentary


 

A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.

The self-proclaimed "Greatest Movie Ever Sold" is far from it, though it does provide an interesting exposť into the unfamiliar advertising industry. The director/ documenter's lack of charisma is redeemed by his resourceful and determined displays, especially when forced to sell his idea to the advertising companies themselves with the aid of some amusing place cards. In the end, it's hard to tell if the financiers or film-makers come out on top, although as an audience, we're not 100% sold.

Anthony Macali

MIFF 2011
90 mins